Moye, Letecia N.; Giddings, Valerie L. - In: Journal of Fashion Marketing and Management: An … 6 (2002) 3, pp. 259-276
The purpose of this research was to examine the four aspects of approach‐avoidance behavior (physical, exploratory, communication, performance and satisfaction) of older apparel consumers (those aged 65 and over). This research also examined the differences in age and shopping orientations...