Search Results - person:"Valjak, Ana"

The 4Cs of the Croatian public healthcare system: social marketing challenges at the dawn of EU accession

Draskovic, Nikola; Valjak, Ana - In: World Review of Entrepreneurship, Management and … 8 (2012) 2, pp. 221-235

As a country nearing EU accession, Croatia faces many political, legal and economical challenges. Harmonisation with EU laws within the public sector is one of the most challenging steps in Croatia's accession process. Under the rubric of public sector services, public healthcare is one of the...

Persistent link: https://www.econbiz.de/10010670103

The 4Cs of the Croatian public healthcare system : social marketing challenges at the dawn of EU accession

Drasković, Nikola; Valjak, Ana - In: World review of entrepreneurship, management and … 8 (2012) 2, pp. 221-235

Persistent link: https://www.econbiz.de/10009528994

The 4Cs of the Croatian public healthcare system : social marketing challenges at the dawn of EU accession

Draskovic, Nikola; Valjak, Ana - In: World review of entrepreneurship, management and … 8 (2012) 2, pp. 221-235

Persistent link: https://www.econbiz.de/10010003870