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  • Search: person:"Van Der Merwe, Rian"
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Year of publication
Subject
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Biotechnologie-Industrie 2 Biotechnology industry 2 Business network 2 KMU 2 SME 2 Unternehmensnetzwerk 2 Brand 1 Brand management 1 Franchising 1 Information value 1 Informationswert 1 Internet 1 Markenartikel 1 Markenführung 1 Schweden 1 Social Web 1 Social web 1 Strategic alliance 1 Strategische Allianz 1 Sweden 1
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Online availability
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Undetermined 1
Type of publication
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Article 9 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz im Buch 1 Aufsatz in Zeitschrift 1 Book section 1
Language
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English 5 Undetermined 5
Author
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Pitt, Leyland 7 Berthon, Pierre 5 Salehi-Sangari, Esmail 4 Van der Merwe, Rian 4 van der Merwe, Rian 4 Barnes, Bradley 3 Berthon, Pierre R. 3 Pitt, Leyland F. 3 Barnes, Bradley R. 2 Van Der Merwe, Rian 2 Caruana, Albert 1 Napli, Julie 1
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Published in...
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International journal of enterprise network management 2 Journal of marketing management : MM 2 Advances in corporate branding 1 European Management Journal 1 European management journal : publ. twice a year for the Scottish Business School 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 The social and cognitive impacts of e-commerce on modern organizations 1
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Source
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OLC EcoSci 5 ECONIS (ZBW) 4 RePEc 1
Showing 1 - 10 of 10
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Managing the franchised brand : the franchisees' perspective
Pitt, Leyland F.; Napli, Julie; Van der Merwe, Rian - In: Advances in corporate branding, (pp. 59-71). 2017
Persistent link: https://www.econbiz.de/10011584992
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Swedish Biotech Smes : The Veiled Values in Online Networks
Pitt, Leyland; van der Merwe, Rian; Salehi-Sangari, Esmail - 2012
This study considers the role of social networktheory in unveiling the hidden value in Internet networks in the Swedishbiotechnology industry. To value informal internet-based networks, socialnetwork analysis is used to identify key nodes in the network on the Internetfor small- to medium-sized...
Persistent link: https://www.econbiz.de/10014201235
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Finding the hidden value in SME networks
Van der Merwe, Rian; Pitt, Leyland F.; Barnes, Bradley R.; … - In: International journal of enterprise network management 2 (2008) 2, pp. 145-166
Persistent link: https://www.econbiz.de/10003607250
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Analysing 'theory networks': identifying the pivotal theories in marketing and their characteristics
van der Merwe, Rian; Berthon, Pierre; Pitt, Leyland; … - In: Journal of marketing management : MM 23 (2007) 3-4, pp. 181-206
Persistent link: https://www.econbiz.de/10007901928
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Analysing 'theory networks': identifying the pivotal theories in marketing and their characteristics
van der Merwe, Rian; Berthon, Pierre; Pitt, Leyland; … - In: Journal of marketing management : MM 23 (2007) 3, pp. 181-207
Persistent link: https://www.econbiz.de/10008416702
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Cover Image
Finding the hidden value in SME networks
Van der Merwe, Rian; Pitt, Leyland; Barnes, Bradley R.; … - In: International journal of enterprise network management 2 (2008) 2, pp. 145-166
Persistent link: https://www.econbiz.de/10009878327
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Global alliance networks: A comparison of biotech SMEs in Sweden and Australia
Pitt, Leyland; van der Merwe, Rian; Berthon, Pierre; … - In: Industrial marketing management : the international … 35 (2006) 5, pp. 600-610
Persistent link: https://www.econbiz.de/10007264658
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Pushing elusive alliances into the light - discovering the value of informal networks on the Internet
Van der Merwe, Rian; Pitt, Leyland F. - In: The social and cognitive impacts of e-commerce on …, (pp. 292-310). 2004
Persistent link: https://www.econbiz.de/10002108062
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Elucidating Elusive Ensembles:: The Strategic Value of Informal Internet Networks
Van Der Merwe, Rian; Pitt, Leyland; Berthon, Pierre - In: European Management Journal 22 (2004) 1, pp. 12-26
For many years, sociologists have conceptualized and debated the value of 'social capital': the resources embedded in an individual's social network. More recently, the notions of network organizations and strategic alliances have become important forms of entrepreneurial venture. An important...
Persistent link: https://www.econbiz.de/10009212578
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Elucidating Elusive Ensembles: - The Strategic Value of Informal Internet Networks
Van Der Merwe, Rian; Pitt, Leyland; Berthon, Pierre - In: European management journal : publ. twice a year for … 22 (2004) 1, pp. 12-26
Persistent link: https://www.econbiz.de/10006249338
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