Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Vavra, Terry G."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Kommunikation
1
Type of publication
All
Article
12
Language
All
Undetermined
12
Author
All
Vavra, Terry G.
12
Keiningham, Timothy L.
6
Aksoy, Lerzan
5
Pruden, Douglas R.
2
Cooil, Bruce
1
Goddard, Melinda K.M.
1
Green, Paul E.
1
Iaci, Andrew J.
1
Krieger, Abba M.
1
Perkins-Munn, Tiffany
1
Peterson, Kenneth
1
Wallard, Henri
1
more ...
less ...
Published in...
All
Marketing management : a quarterly business management publication of the American Marketing Association
4
Marketing research : a magazine of management and applications
2
Bank marketing : ... an affiliate of American Bankers Association
1
Journal of marketing research : JMR
1
MIT sloan management review
1
Managing service quality : MSQ ; an international journal
1
Sales & marketing management
1
Supervision : the journal of industrial relations and operating management
1
more ...
less ...
Source
All
OLC EcoSci
11
ECONIS (ZBW)
1
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A longitudinal examination of the asymmetric impact of employee and customer satisfaction on retail sales
Keiningham, Timothy L.
;
Aksoy, Lerzan
;
Cooil, Bruce
; …
- In:
Managing service quality : MSQ ; an international journal
16
(
2006
)
5
,
pp. 442-459
Persistent link: https://www.econbiz.de/10007295668
Saved in:
2
Constructive Cynicism - Not all highly touted new management practices warrant adoption.
Keiningham, Timothy L.
;
Vavra, Terry G.
;
Aksoy, Lerzan
- In:
Marketing management : a quarterly business management …
15
(
2006
)
6
,
pp. 29-36
Persistent link: https://www.econbiz.de/10007387945
Saved in:
3
IN PRACTICE - Managing Through Rose-Colored Glasses - Most managers will tend to believe the "facts" that fit their views, even when faced with conflicting information or outright contradiction.
Keiningham, Timothy L.
;
Vavra, Terry G.
;
Aksoy, Lerzan
- In:
MIT sloan management review
48
(
2006
)
1
,
pp. 15-18
Persistent link: https://www.econbiz.de/10007304867
Saved in:
4
BOOK EXCERPT - Debunking the Myths - In their new book, Loyalty Myths, the authors set out to refute common beliefs about customer retention. In this edited excerpt, they address the myths associated with the connection between employees and customer satisfaction.
Keiningham, Timothy L.
;
Vavra, Terry G.
;
Aksoy, Lerzan
; …
- In:
Sales & marketing management
157
(
2005
)
11
,
pp. 55-58
Persistent link: https://www.econbiz.de/10006423581
Saved in:
5
The Brand-Customer Connection - To optimize profits, firms must unite brand- and customer-centric measures.
Keiningham, Timothy L.
;
Aksoy, Lerzan
;
Perkins-Munn, Tiffany
- In:
Marketing management : a quarterly business management …
14
(
2005
)
4
,
pp. 33-37
Persistent link: https://www.econbiz.de/10007227194
Saved in:
6
Controlling the Grapevine - How to measure and manage word of mouth.
Pruden, Douglas R.
;
Vavra, Terry G.
- In:
Marketing management : a quarterly business management …
13
(
2004
)
4
,
pp. 24-30
Persistent link: https://www.econbiz.de/10007229496
Saved in:
7
Features - Customer Research, Not Marketing Research - The needed evolution in marketing research is respecting relationships with customers
Pruden, Douglas R.
;
Vavra, Terry G.
- In:
Marketing research : a magazine of management and …
12
(
2000
)
2
,
pp. 15-22
Persistent link: https://www.econbiz.de/10007117533
Saved in:
8
CUSTOMER DELIGHT AND THE BOTTOM LINE - When Roche Diagnostics adopted a strategy to move customers beyond satisfaction and market share, profitability soared.
Keiningham, Timothy L.
;
Goddard, Melinda K.M.
;
Vavra, …
- In:
Marketing management : a quarterly business management …
8
(
1999
)
3
,
pp. 57-63
Persistent link: https://www.econbiz.de/10007244314
Saved in:
9
EVALUATING NEW PRODUCTS
Green, Paul E.
;
Krieger, Abba M.
;
Vavra, Terry G.
- In:
Marketing research : a magazine of management and …
9
(
1997
)
4
,
pp. 12-21
Persistent link: https://www.econbiz.de/10007128288
Saved in:
10
Selling After the Sale
Vavra, Terry G.
- In:
Bank marketing : ... an affiliate of American Bankers …
27
(
1995
)
1
,
pp. 27-32
Persistent link: https://www.econbiz.de/10007211611
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
