Understanding consumer behaviour is crucial for companies operating in the food products market, which has undergone numerous changes in recent years. Consumer typology plays a vital role in the development of effective marketing strategies and in catering to diverse consumer needs. The article...

Understanding consumer behaviour is crucial for companies operating in the food products market, which has undergone numerous changes in recent years. Consumer typology plays a vital role in the development of effective marketing strategies and in catering to diverse consumer needs. The article...

The aim of the paper is to identify and compare how Generation Y consumers from the Czech Republic, Slovak Republic and Poland perceive the p roduct origin and its labelling in the context of food quality and safety . First, the theoretical background of food quality and safety, product origin,...

The aim of the paper is to identify and compare how Generation Y consumers from the Czech Republic, Slovak Republic and Poland perceive the p roduct origin and its labelling in the context of food quality and safety . First, the theoretical background of food quality and safety, product origin,...

The paper deals with the use and diffusion of the geographical indication in the European Union countries, having as objective the protection of the products’ names, which are registered as Protected Geographical Indication (PGI) and Protected Designation of Origin (PDO) labels. The reason for...

The paper deals with the use and diffusion of the geographical indication in the European Union countries, having as objective the protection of the products’ names, which are registered as Protected Geographical Indication (PGI) and Protected Designation of Origin (PDO) labels. The reason for...