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International marketing
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Multinationales Unternehmen
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National culture
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national culture
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Venaik, Sunil
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Brewer, Paul
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Midgley, David F.
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International marketing review
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ECONIS (ZBW)
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1
Marketing strategy in MNC subsidiaries : pure versus hybrid archetypes (revision 1)
Midgley, David F.
;
Venaik, Sunil
-
2012
-
Rev. vers. of 2012/72/MKT
Persistent link: https://www.econbiz.de/10009681315
Saved in:
2
Critical issues in the Hofstede and GLOBE national culture models
Venaik, Sunil
;
Brewer, Paul
- In:
International marketing review
30
(
2013
)
5
,
pp. 469-482
Persistent link: https://www.econbiz.de/10009793467
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3
On the misuse of national culture dimensions
Brewer, Paul
;
Venaik, Sunil
- In:
International marketing review
29
(
2012
)
6
,
pp. 673-683
Persistent link: https://www.econbiz.de/10009678934
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