Learners face problems while using traditional e-learning systems but AI introduces an innovative stage of advancement in technology that gives revolution in e-learning process. Study investigates factors that influence learner behavioral intention to use AI and actual usage in higher education....

The travel industry is going through an incredible era of innovation and change due to confluence of technology and tourism decision-making. This research explores the field of TechTales of Travel, with a particular emphasis on how tourism decision-making processes use Artificial Intelligence...

The rapid emergence of the fourth industrial revolution (4-IR) and technological progress is driving significant digitalization and the adoption of automated, efficient technologies capable of complex tasks with minimal physical interaction. These advancements are accelerating economic growth...

This research paper aims to understand the factors influencing consumers' adoption of sustainable fashion like upcycled products using the Behavioural Reasoning Theory (BRT). The BRT was used to investigate the relationship between the value of openness to change, Attitude, and reasons for and...