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Advertising
Consumer behaviour
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Advertising effects
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Share Economy
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Vermeulen, Ivar
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Arendsen, Jolien
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Burgers, Christian
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Das, Enny
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Duiven, Rolien
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International journal of advertising : the review of marketing communications
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Psychology & marketing
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ECONIS (ZBW)
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Overlay ads in humorous online videos : it's a matter of timing
Vermeulen, Ivar
;
Droog, Ellen
;
Burgers, Christian
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1046-1066
Persistent link: https://www.econbiz.de/10012200366
Saved in:
2
Exploring killer ads : a terror management account of death in advertisements
Das, Enny
;
Duiven, Rolien
;
Arendsen, Jolien
;
Vermeulen, Ivar
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 828-842
Persistent link: https://www.econbiz.de/10010484336
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