Verbeke, Verbeke, W.J.M.I.; Dietz, Dietz, H.M.S.; … - Erasmus Research Institute of Management (ERIM), … - 2010
It has been twenty-five years since the publication of a comprehensive review of the full spectrum of sales-performance drivers. This study takes stock of the contemporary field and synthesizes empirical evidence from the period 1982–2008. The authors revise the classification scheme for sales...