Commercial diplomacy plays a crucial role in the interplay between international business and international relations, yet research regarding it is limited and focuses on a macro-level international relations perspective whereas more integrative meso- and micro-level research is needed. This...

Purpose In a globalized world where emerging markets are more important than ever, there is an increasing pressure on international businesses and governments to work together. The set of facilities known as commercial diplomacy combines the interests of both by highlighting new markets and...

This article presents the results of an empirical study on the roles of commercial diplomats at foreign posts. As commercial diplomacy is just starting to grow in importance in a globalising world, the actual work and activities of commercial diplomats at foreign posts have hardly been...