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Journal of marketing management : MM
Journal of business research : JBR
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing research
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Education in the Asia-Pacific region : issues, concerns prospects
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European Journal of Marketing
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Handbook of consumer psychology
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Next generation business strategies for the base of the pyramid : new approaches for building mutual value
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What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
2
Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv
;
Varman, Rohit
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428
Saved in:
3
Editorial: Introduction to a special section on subsistance marketplaces : moving bottom-up from marketplace insights to managerial impications
Sridharan, Srinivas
;
Viswanathan, Madhu
;
Benton, Raymond
; …
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 435-438
Persistent link: https://www.econbiz.de/10010376956
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