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~isPartOf:"Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration"
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Consumer behaviour
8
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Viswanathan, Madhu
13
Childers, Terry L.
7
Harris, James
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Bergen, Mark
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Dutta, Shantanu
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Johnson, Michael R.
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Moore-Shay, Elizabeth S.
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Nagaraj, Sanjay
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
Journal of business research : JBR
13
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of Business Research
5
Journal of public policy & marketing
5
Journal of Consumer Affairs
4
Journal of marketing
3
Journal of marketing management : MM
3
Journal of marketing research
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Psychology & marketing
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Advances in international management
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Journal of management education : a publication of the Organizational Behavior Teaching Society
2
Journal of marketing research : JMR
2
Journal of retailing
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Product and market development for subsistence marketplaces
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Education in the Asia-Pacific region : issues, concerns prospects
1
European Journal of Marketing
1
Future-focused strategic marketing
1
Handbook of consumer psychology
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Journal of Product Innovation Management
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global marketing
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Journal of management education : the official publication of the Organizational Behavior Teaching Society
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Journal of teaching in international business
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Marketing theory
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Marketing to the poor : creating value
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Measurement in marketing
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Next generation business strategies for the base of the pyramid : new approaches for building mutual value
1
Strategic management journal
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Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
The journal of consumer marketing
1
Transformative consumer research for personal and collective well-being
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Working paper series : WPS
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ECONIS (ZBW)
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1
Effects of functional illiteracy on consumer behavior : the dark side of consumer decision-making (revisited)
Viswanathan, Madhu
;
Harris, James
-
2001
Persistent link: https://www.econbiz.de/10001585434
Saved in:
2
Effects of illiteracy and innumeracy on consumer behavior : the dark side of consumer decision-making
Viswanathan, Madhu
;
Harris, James
-
2000
Persistent link: https://www.econbiz.de/10001534250
Saved in:
3
Measurement error in the operationalization of measurement error : implications for measure and method development
Viswanathan, Madhu
-
1999
Persistent link: https://www.econbiz.de/10001441070
Saved in:
4
A comparison of the usage of numerical versus verbal nutrition information by consumers
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957509
Saved in:
5
The development and validation of a scale to measure consumers' preference for numerical information
Viswanathan, Madhu
;
Childers, Terry L.
-
1996
Persistent link: https://www.econbiz.de/10000957512
Saved in:
6
Representation of numerical and verbal product information in consumer memory
Childers, Terry L.
;
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957514
Saved in:
7
Memory based comparisons of brand attributes : the effect of task, information format, and information mode
Viswanathan, Madhu
;
Narayanan, Sunder
-
1996
Persistent link: https://www.econbiz.de/10000957518
Saved in:
8
The measurement of intergenerational communications and influence on consumption : scale development, validation, and cross-cultural comparison
Viswanathan, Madhu
;
Childers, Terry L.
;
Moore-Shay, …
-
1996
Persistent link: https://www.econbiz.de/10000959833
Saved in:
9
Using the sorting task to examine product representations in consumer research
Viswanathan, Madhu
;
Johnson, Michael R.
;
Sudman, Seymour
-
1996
Persistent link: https://www.econbiz.de/10000959864
Saved in:
10
Viswanathan
,
Madhubalan
: [Five calories or low calories?]
Viswanathan, Madhu
;
Childers, Terry L.
-
1996
Persistent link: https://www.econbiz.de/10000957607
Saved in:
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