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~person:"Dutta, Shantanu"
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Dutta, Shantanu
Viswanathan, Madhu
77
Viswanathan, Madhubalan
29
Gau, Roland
12
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11
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Impact of entrepreneurship on objective and subjective economic markets : a longitudinal study from India
Jaikumar, Saravana
;
Dutta, Shantanu
;
Viswanathan, Madhu
-
2018
Persistent link: https://www.econbiz.de/10011963836
Saved in:
2
Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India
Viswanathan, Madhubalan
;
Jaikumar, Saravana
;
Sreekumar, Arun
- In:
Journal of Consumer Affairs
55
(
2020
)
1
,
pp. 179-202
Persistent link: https://www.econbiz.de/10012282842
Saved in:
3
Does a Single Response Category in a Scale Completely Capture a Response?
Viswanathan, Madhubalan
;
Bergen, Mark
;
Dutta, Shantanu
; …
- In:
Psychology & marketing
13
(
1996
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10007004490
Saved in:
4
Categorization : a fuzzy set conceptualization
Dutta, Shantanu
;
Bergen, Mark
;
Viswanathan, Madhu
; …
-
1994
Persistent link: https://www.econbiz.de/10000959857
Saved in:
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