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~person:"Sudman, Seymour"
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Sudman, Seymour
Viswanathan, Madhu
76
Viswanathan, Madhubalan
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Maximum versus meaningful discrimination in scale response:: Implications for validity of measurement of consumer perceptions about products
Viswanathan, Madhubalan
;
Sudman, Seymour
;
Johnson, Michael
- In:
Journal of Business Research
57
(
2004
)
2
,
pp. 108-124
Persistent link: https://www.econbiz.de/10005465742
Saved in:
2
Maximum versus meaningful discrimination in scale response: - Implications for validity of measurement of consumer perceptions about products
Viswanathan, Madhubalan
;
Sudman, Seymour
;
Johnson, Michael
- In:
Journal of business research : JBR
57
(
2004
)
2
,
pp. 108-124
Persistent link: https://www.econbiz.de/10006719101
Saved in:
3
Understanding Consumer Usage of Product Magnitudes through Sorting Tasks
Viswanathan, Madhubalan
;
Johnson, Michael D.
;
Sudman, …
- In:
Psychology & marketing
16
(
1999
)
8
,
pp. 643-658
Persistent link: https://www.econbiz.de/10006986516
Saved in:
4
Using the sorting task to examine product representations in consumer research
Viswanathan, Madhu
;
Johnson, Michael R.
;
Sudman, Seymour
-
1996
Persistent link: https://www.econbiz.de/10000959864
Saved in:
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