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~person:"Viswanathan, Madhu"
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Search: person:"Viswanathan, Madhubalan"
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Subsistence economy
33
Subsistenzwirtschaft
33
Consumer behaviour
28
Konsumentenverhalten
28
Market research
14
Marktforschung
14
Developing countries
11
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subsistence marketplaces
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English
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Viswanathan, Madhu
Viswanathan, Madhubalan
29
Gau, Roland
12
Childers, Terry L.
11
Sridharan, Srinivas
10
Venugopal, Srinivas
10
Jae, Haeran
6
Sreekumar, Arun
6
Ritchie, Robin
5
Rosa, Jose Antonio
5
Dutta, Shantanu
4
Jung, Kiju
4
Sudman, Seymour
4
Chaturvedi, Avinish
3
Nakata, Cheryl
3
Bergen, Mark
2
Chandy, Rajesh K.
2
Christensen, Lisa Jones
2
Duncan, Ronald
2
Echambadi, Raj
2
Harris, James
2
Hastak, Manoj
2
Jaikumar, Saravana
2
John, George
2
Johnson, Michael
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Kayande, Ujwal
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Khare, Apoorv
2
Narasimhan, Om
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Seth, Anju
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Shultz, Clifford J.
2
Varman, Rohit
2
Adkins, Natalie Ross
1
Akareem, Husain Salilul
1
Alfonso Arias, Robert
1
Baskentli, Sara
1
Belk, Russell W.
1
Benton, Raymond
1
Berger, Jonah
1
Bossarte, Robert M.
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Branzei, Oana
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
13
Journal of business research : JBR
8
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of public policy & marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of marketing management : MM
3
Journal of marketing research
3
Advances in international management
2
Journal of marketing
2
Product and market development for subsistence marketplaces
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Education in the Asia-Pacific region : issues, concerns prospects
1
Future-focused strategic marketing
1
Handbook of consumer psychology
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of management education : the official publication of the Organizational Behavior Teaching Society
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of teaching in international business
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Marketing to the poor : creating value
1
Measurement in marketing
1
Next generation business strategies for the base of the pyramid : new approaches for building mutual value
1
Psychology & marketing
1
Strategic management journal
1
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
The journal of consumer marketing
1
Transformative consumer research for personal and collective well-being
1
Working paper series : WPS
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ECONIS (ZBW)
77
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1
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
2
Men engage in self-deceptive enhancement, whereas women engage in impression management
Lalwani, Ashok K.
;
Lee, Hyejin
;
Shrum, L. J.
; …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1405-1416
Persistent link: https://www.econbiz.de/10014291937
Saved in:
3
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
4
Bottom-up journey into subsistence marketplaces from micro-level behavioral foundations : new directions for public policy and marketing
Viswanathan, Madhu
- In:
Journal of public policy & marketing
42
(
2023
)
4
,
pp. 358-360
Persistent link: https://www.econbiz.de/10014381442
Saved in:
5
JPP&M's global perspective and impact : an agenda for research on marketing and public policy
Shultz, Clifford J.
;
Hoek, Janet
;
Lee, Leonard
;
Leong, …
- In:
Journal of public policy & marketing
41
(
2022
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10012703049
Saved in:
6
Money-back guarantees and service quality : the marketing of in vitro fertilization services
Yu, Shan
;
Ghosh, Mrinal K.
;
Viswanathan, Madhu
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 659-673
Persistent link: https://www.econbiz.de/10013258080
Saved in:
7
Measurement error and research design : some practical issues in conducting research
Viswanathan, Madhu
- In:
Measurement in marketing
,
(pp. 75-94)
.
2022
Persistent link: https://www.econbiz.de/10013448928
Saved in:
8
Conversations about conducting marketing research in mental health
Machin, Jane E.
;
Brister, Teri
;
Bossarte, Robert M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
6
,
pp. 569-578
Persistent link: https://www.econbiz.de/10013399751
Saved in:
9
Launching an online business program at scale : a retrospective case study of disruptive innovation before the pandemic
Echambadi, Raj
;
Saiyed, Arshad
;
Scagnoli, Norma I.
; …
- In:
Journal of management education : the official …
46
(
2022
)
4
,
pp. 751-777
Persistent link: https://www.econbiz.de/10013387689
Saved in:
10
Global virtual immersion in a post-Covid world : lessons learned in moving from sympathy to informed empathy in subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
;
Duncan, Ronald
; …
- In:
Journal of teaching in international business
33
(
2022
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10013483143
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