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Search: person:"Viswanathan, Madhubalan"
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Viswanathan, Madhu
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Measurement error and research design : some practical issues in conducting research
Viswanathan, Madhu
- In:
Measurement in marketing
,
(pp. 75-94)
.
2022
Persistent link: https://www.econbiz.de/10013448928
Saved in:
2
Special issue: Subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010379889
Saved in:
3
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
4
Measurement error in the operationalization of measurement error : implications for measure and method development
Viswanathan, Madhu
-
1999
Persistent link: https://www.econbiz.de/10001441070
Saved in:
5
Representation of numerical and verbal product information in consumer memory
Childers, Terry L.
;
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957514
Saved in:
6
Categorization : a fuzzy set conceptualization
Dutta, Shantanu
;
Bergen, Mark
;
Viswanathan, Madhu
; …
-
1994
Persistent link: https://www.econbiz.de/10000959857
Saved in:
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