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  • Search: person:"Vize, Róisín"
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Year of publication
Subject
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B-to-B-Marketing 4 Business-to-business marketing 4 Business network 3 Digital platform 3 Digital platforms 3 Digitale Plattform 3 Lieferantenmanagement 3 Network economics 3 Netzwerkökonomik 3 Supplier relationship management 3 Unternehmensnetzwerk 3 E-commerce 2 Electronic Commerce 2 Modularity 2 Networks 2 Social Web 2 Social web 2 Solution business 2 B2B satisfaction 1 B2B service quality 1 B2B solutions 1 Boundary interfaces 1 Boundary spanners 1 Brand management 1 Bundling strategy 1 Consumer behaviour 1 Control 1 Customer satisfaction 1 Dienstleistungsqualität 1 Digitale Dienste 1 Einzelhandel 1 Innovation adoption 1 Innovationsakzeptanz 1 Ireland 1 Irland 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Leistungsbündel 1 Markenführung 1 Modularisierung 1
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Online availability
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Undetermined 4
Type of publication
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Article 7
Type of publication (narrower categories)
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Article in journal 4 Aufsatz in Zeitschrift 4 Aufsatz im Buch 2 Book section 2 Case study 1 Fallstudie 1
Language
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English 6 Undetermined 1
Author
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Vize, Róisín 4 Geiger, Susi 3 Vize, Roisin 3 Wei, Ruiqi 3 Coughlan, Joseph 2 Ellis-Chadwick, Fiona 2 Kennedy, Aileen 2 Sherrett, Monique 1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms 4 Contemporary issues in social media marketing 2 European journal of marketing 1
Source
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ECONIS (ZBW) 6 OLC EcoSci 1
Showing 1 - 7 of 7
Cover Image
Connecting brands and influencers the case of the Irish Blogger Agency
Vize, Róisín - In: Contemporary issues in social media marketing, (pp. 119-133). 2025
Persistent link: https://www.econbiz.de/10015358333
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Managing paradoxical tensions in platform-based modular solution networks
Wei, Ruiqi; Geiger, Susi; Vize, Roisin - In: Industrial marketing management : the international … 100 (2022), pp. 96-111
Persistent link: https://www.econbiz.de/10013206408
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Boundary resource interactions in solution networks
Wei, Ruiqi; Vize, Roisin; Geiger, Susi - In: European journal of marketing 56 (2022) 2, pp. 532-561
Persistent link: https://www.econbiz.de/10013173439
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A platform approach in solution business : how platform openness can be used to control solution networks
Wei, Ruiqi; Geiger, Susi; Vize, Róisín - In: Industrial marketing management : the international … 83 (2019), pp. 251-265
Persistent link: https://www.econbiz.de/10012146628
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Social media marketing for B2B : from information to decision to retention
Vize, Roisin; Sherrett, Monique - In: Contemporary issues in social media marketing, (pp. 46-59). 2018
Persistent link: https://www.econbiz.de/10011715058
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Technology readiness in a B2B online retail context : an examination of antecedents and outcomes
Vize, Róisín; Coughlan, Joseph; Kennedy, Aileen; … - In: Industrial marketing management : the international … 42 (2013) 6, pp. 909-918
Persistent link: https://www.econbiz.de/10010211252
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Cover Image
Technology readiness in a B2B online retail context: An examination of antecedents and outcomes
Vize, Róisín; Coughlan, Joseph; Kennedy, Aileen; … - In: Industrial marketing management : the international … 42 (2013) 6, pp. 909-918
Persistent link: https://www.econbiz.de/10010186377
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