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Search: person:"Vorhies, Douglas W."
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Marketing management
6
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3
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Vorhies, Douglas W.
31
Morgan, Neil A.
13
Bush, Victoria D.
5
Harker, Michael
5
Orr, Linda M.
5
Slotegraaf, Rebecca J.
3
Autry, Chad W.
2
Katsikeas, Constantine S.
2
Mason, Charlotte H.
2
Rao, C.P.
2
Yarbrough, Larry
2
Bentley, John P.
1
Cascio, Allyn
1
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1
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1
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1
Im, Subin
1
Kim, Namwoon
1
Kumar, Minu
1
Lane, Nikala
1
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1
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1
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1
Morgan, Robert E.
1
Piercy, Nigel F.
1
Rao, C. P.
1
Schlegelmilch, Bodo B.
1
Townsend, Janell D.
1
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1
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1
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Journal of the Academy of Marketing Science
7
Strategic management journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
2
Journal of marketing
2
Australian Journal of Management
1
Australian journal of management
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Business Research
1
Journal of Services Marketing
1
Journal of business-to-business marketing
1
Journal of marketing theory and practice : JMTP
1
Marketing strategy processes and tools
1
The journal of brand management : an international journal
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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The journal of product innovation management : an international publication of the Product Development & Management Association
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OLC EcoSci
15
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12
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2
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1
The effects of dual branding rumors on consumers’ national and store brand evaluations
Cascio, Allyn
;
Waites, Stacie F.
;
Moore, Robert
;
Moore, …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10014301290
Saved in:
2
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
3
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
4
Enhancing consumers' affection for a brand using product design
Kumar, Minu
;
Townsend, Janell D.
;
Vorhies, Douglas W.
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 716-730
Persistent link: https://www.econbiz.de/10011441454
Saved in:
5
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Morgan, Neil A.
;
Katsikeas, Constantine S.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10009524891
Saved in:
6
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Morgan, Neil A.
;
Katsikeas, Constantine S.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 271-290
Persistent link: https://www.econbiz.de/10009831224
Saved in:
7
Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Vorhies, Douglas W.
;
Orr, Linda M.
;
Bush, Victoria D.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 736-756
Persistent link: https://www.econbiz.de/10009381725
Saved in:
8
Leveraging firm-level marketing capabilities with marketing employee development
Orr, Linda M.
;
Bush, Victoria D.
;
Vorhies, Douglas W.
- In:
Journal of business research : JBR
64
(
2011
)
10
,
pp. 1074-1081
Persistent link: https://www.econbiz.de/10009270584
Saved in:
9
The impact of product market strategy-organizational culture fit on business performance
Yarbrough, Larry
;
Morgan, Neil A.
;
Vorhies, Douglas W.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
4
,
pp. 555-573
Persistent link: https://www.econbiz.de/10009297203
Saved in:
10
Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Vorhies, Douglas W.
;
Orr, Linda M.
;
Bush, Victoria D.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 736-757
Persistent link: https://www.econbiz.de/10009263502
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