Der demographische Wandel konfrontiert Händler mit der enormen Herausforderung, sich den Bedürfnissen von Konsumenten im fortgeschrittenen Alter anzupassen. Trotz der offensichtlichen Notwendigkeit, die reife Kundengruppe erfolgreich zu bedienen, gelingt es bislang kaum einem Händler....

Purpose: While digital media changed the nature of communication in service contexts, often allowing customers to interact instantly with service providers, the implications and opportunities for managing service employees are widely unknown. This is surprising, given that service employees are...

Purpose – Corporate social responsibility is becoming increasingly important in the retailing industry, whereby retailers are frequently criticized for socially irresponsible business practices by mass media and consumer advocacy groups. The purpose of this research is to find out which retail...

Despite the collapse of the so-called digital economy, the Internet has developed into an established channel of distribution. Although Internet usage continues to grow at a significant pace, online retail sales of products and services lag behind considerably. This paper focuses on the...