Search Results - person:"Walker, Lorna"

Antecedents of retweeting in a (political) marketing context

Walker, Lorna; Baines, Paul; Dimitriu, Radu; MacDonald, … - In: Psychology & marketing 34 (2017) 3, pp. 275-293

Persistent link: https://www.econbiz.de/10011658391

From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing

Antonetti, Paolo; Baines, Paul; Walker, Lorna - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 940-969

Persistent link: https://www.econbiz.de/10011405171

Helping students understand the relevance of social media tools to marketing practitioners : a case study of a marketing principles module

Walker, Lorna - In: The marketing review 14 (2014) 1, pp. 5-27

Persistent link: https://www.econbiz.de/10010384741

Problems in valuing the benefits of biodiversity protection

Hanley, Nick; Spash, Clive; Walker, Lorna - In: Environmental & Resource Economics 5 (1995) 3, pp. 249-272

This paper considers two problems in valuing the benefits of biodiversity protection. These are, firstly, that preferences for biodiversity protection may be lexicographic rather than utilitarian. The more individuals for whom this is true, the less is cost-benefit analysis validated as a means...

Persistent link: https://www.econbiz.de/10005810753

Problems in valuing the benefits of biodiversity protection

Hanley, Nick - In: Environmental & resource economics : the official … 5 (1995) 3, pp. 249-272

Persistent link: https://www.econbiz.de/10001179841

Problems in Valuing the Benefits of Biodiversity Protection

Hanley, Nick; Spash, Clive; Walker, Lorna - In: Environmental & resource economics 5 (1995) 3, pp. 249-272

Persistent link: https://www.econbiz.de/10007628586

Problems in Valuing the Benefits of Biodiversity Protection

Hanley, Nick; Spash, Clive; Walker, Lorna - Department of Economics, University of Stirling - 1994

Persistent link: https://www.econbiz.de/10005368941