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Search: person:"Wang, Helen Si"
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Successfully communicating a cocreated innovation
Wang, Helen Si
;
Noble, Charles H.
;
Dahl, Darren W.
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 38-57
Persistent link: https://www.econbiz.de/10012176063
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2
Effects of dominance transitions on advice adherence in professional service conversations
Wang, Helen Si
;
Yim, Chi-kin
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 919-938
Persistent link: https://www.econbiz.de/10012107375
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