Search Results - person:"Wang, Yun-chen"

Green human resource management and sustainable development performance : organizational ambidexterity and the role of responsible leadership

Zhao, Fuqiang; Wang, Longdong; Chen, Yun; Hu, Wei; Zhu, … - In: Asia Pacific journal of human resources : APJHR 62 (2024) 1, pp. 1-29

Persistent link: https://www.econbiz.de/10014483274

The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude

Wu, Paul C.S.; Wang, Yun‐Chen - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 4, pp. 448-472

Purpose – Based on message source theory, the purpose of this paper is to use positive electronic word‐of‐mouth (eWOM) settings to examine the influence of message source credibility on brand attitude (brand trust, brand affection, and purchase intention). The current study also uses the...

Persistent link: https://www.econbiz.de/10014674744

The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude

Wu, Paul C. S.; Wang, Yun-chen - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 448-472

Persistent link: https://www.econbiz.de/10009382077

The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude

Wu, Paul C.S.; Wang, Yun-Chen - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 448-473

Persistent link: https://www.econbiz.de/10009328909