Search Results - person:"Wang‐Pruski, Gefu"

Slicing, dicing, spicing, and pricing : factors influencing purchase and consumption of fresh potatoes

Dukeshire, Steven; McPherson, Mark; Veitch, Scott; … - In: Journal of food products marketing 22 (2016) 2, pp. 240-257

Persistent link: https://www.econbiz.de/10011561226

Satisfaction/dissatisfaction and choice tactic refinement for potatoes

MacPherson, Mark; Dukeshire, Steven; Wang‐Pruski, Gefu; … - In: Qualitative Market Research: An International Journal 15 (2012) 3, pp. 309-327

Purpose – The North American fresh potato market has been in decline for over ten years, yet little consumer research has penetrated beyond the factors influencing the purchase decision. The purpose of this study is to provide a deeper understanding of the purchase decision for the fresh...

Persistent link: https://www.econbiz.de/10014987298

Satisfaction/dissatisfaction and choice tactic refinement for potatoes

McPherson, Mark; Dukeshire, Steven; Wang-Pruski, Gefu; … - In: Qualitative market research : an international journal 15 (2012) 3, pp. 309-327

Persistent link: https://www.econbiz.de/10009573210

Satisfaction/dissatisfaction and choice tactic refinement for potatoes

MacPherson, Mark; Dukeshire, Steven; Wang-Pruski, Gefu; … - In: Qualitative market research : an international journal 15 (2012) 3, pp. 309-327

Persistent link: https://www.econbiz.de/10010003219