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Bundling strategy
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Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
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Mining your product line : creating new products with bundling
Hanson, Ward Andrew
;
Eppen, Gary D.
;
Martin, R. K.
-
1990
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Persistent link: https://www.econbiz.de/10000790378
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