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~person:"Pitt, Leyland"
~person:"Karahanna, Elena"
~isPartOf:"Journal of advertising research"
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Journal of advertising research
Business horizons
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Business Horizons
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European Management Journal
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European management journal : publ. twice a year for the Scottish Business School
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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International review of entrepreneurship : IRE
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The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency
Berthon, Pierre
;
Pitt, Leyland
;
Watson, Richard T.
- In:
Journal of advertising research
36
(
1996
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10006529285
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