Search Results - person:"Webster, Karen L." - EconBiz

Designing the right product offerings

Evans, David S.; Webster, Karen L. - In: MIT sloan management review 49 (2007/08) 1, pp. 44-50

Persistent link: https://www.econbiz.de/10003557893

PRODUCT DEVELOPMENT - Designing the Right Product Offerings - Companies create product versions from multiple components. The big challenge is how to take the available components and combine them into the product versions and product lines that will maximize profits.

Evans, David S.; Webster, Karen L. - In: MIT sloan management review 49 (2007) 1, pp. 44-50

Persistent link: https://www.econbiz.de/10007869651

Perspectives - Addressing the Marketing Crisis

Webster, Karen L. - In: Marketing management : a quarterly business management … 13 (2004) 5, pp. 52-55

Persistent link: https://www.econbiz.de/10007229116

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