Search Results - person:"Wei, Lewen"

Does in-Stream video advertising work? : effects of position and congruence on consumer responses

Freeman, Jason; Wei, Lewen; Yang, Hyun; Shen, Fuyuan - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 515-536

Persistent link: https://www.econbiz.de/10013277285

Examining corporate communications of environmental responsibility on corporate websites : main themes, linguistic features, and text reuse

Wei, Lewen - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 1013-1037

Persistent link: https://www.econbiz.de/10012287158

Memory at play : personalizing online advertisements based on consumers' autobiographical memory

Wei, Lewen; Kang, Jin; Schmierbach, Mike - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 322-349

Persistent link: https://www.econbiz.de/10012179130

Within- and between-person(s) emotional reactions toward crisis communication

Wei, Lewen; Kim, Nahyun - In: Corporate Communications: An International Journal 26 (2020) 2, pp. 420-437

Purpose: The study sought to explore how people's negative emotions change in a crisis situation when they get to know about the crisis and the corporate's socially responsible activities after crisis. Design/methodology/approach: A 2 (crisis type: human error vs organization misdeed) × 2...

Persistent link: https://www.econbiz.de/10012411220