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ecological products 1 experimental economics 1 experiments 1 product labeling 1 retail food market 1
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Heldt, Tobias 1 Rudholm, Niklas 1 Weiberth, Cajsa 1
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Handelns Utredningsinstitut (HUI Research) 1
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Using Actual Versus Hypothetical Choices to Determine Consumer Satisfaction: Are Swedish Consumers Happy with their Choices of Organic Products?
Heldt, Tobias; Rudholm, Niklas; Weiberth, Cajsa - Handelns Utredningsinstitut (HUI Research) - 2013
Previously, studies of consumer satisfaction have often used surveys or interviews as the preferred method of choice. In this paper, we suggest an alternative method, using a combination of revealed and stated preference techniques in order to study consumer satisfaction with organic food...
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