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~subject:"Altruism"
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Altruism
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Peloza, John
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White, Katherine
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Kristofferson, Kirk
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The nature of slacktivism : how the social observability of an initial act of token support affects subsequent prosocial action
Kristofferson, Kirk
;
White, Katherine
;
Peloza, John
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1149-1166
Persistent link: https://www.econbiz.de/10010353441
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2
Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support
White, Katherine
;
Peloza, John
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003860870
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