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Doyle, Peter
Whitwell, Gregory J.
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How can a shareholder value approach improve marketing's strategic influence?
Lukas, Bryan A.
;
Whitwell, Gregory J.
;
Doyle, Peter
- In:
Journal of Business Research
58
(
2005
)
4
,
pp. 414-422
Persistent link: https://www.econbiz.de/10005466263
Saved in:
2
How can a shareholder value approach improve marketing's strategic influence?
Lukas, Bryan A.
;
Whitwell, Gregory J.
;
Doyle, Peter
- In:
Journal of business research : JBR
58
(
2005
)
4
,
pp. 414-422
Persistent link: https://www.econbiz.de/10006713947
Saved in:
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