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Search: person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
18
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18
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7
Luxury goods
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7
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7
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Wiedmann, Klaus-Peter
44
Haase, Janina
10
Hennigs, Nadine
6
Buxel, Holger
5
Walsh, Gianfranco
5
Bettels, Jannick
4
Buckler, Frank
4
Frenzel, Tobias
3
Karampournioti, Evmorfia
3
Klee, Alexander
3
Labenz, Franziska
3
Christodoulides, George
2
Fritz, Wolfgang
2
Limbach, Matthias
2
Mettenheim, Walter von
2
Seegebarth, Barbara
2
Wiedmann, Klaus‐Peter
2
Abel, Bodo
1
Adam, David L.
1
Aiello, Gaetano
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Albertsen, Levke
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Balderjahn, Ingo
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Behrens, Stefan
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Berens, Guido A. J. M.
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Breitner, Michael H.
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Chan, Priscilla
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Chen, Rong
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Donvito, Raffaele
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Duvenhorst, Carsten
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Ewing, Mike
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Fei, Li
1
Fombrun, Charles J.
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Godey, Bruno
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Grazzini, Laura
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Halliburton, Chris
1
Heckemüller, Carsten
1
Hennings, Nadine
1
Kassubek, Martin
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Gottfried Wilhelm Leibniz Universität Hannover
3
Springer Fachmedien Wiesbaden
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Springer eBook Collection / Business and Economics
7
Journal of business research : JBR
5
Marketing : ZFP ; journal of research and management
5
Corporate reputation review : an international journal
2
Journal of Consumer Marketing
2
Journal of Product & Brand Management
2
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2
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International Journal of Consumer Studies
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International Journal of Sports Marketing and Sponsorship
1
International journal of retail & distribution management
1
Journal of Business Research
1
Journal of Consumer Behaviour
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
36
Other ZBW resources
9
RePEc
1
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1
Influencer transgressions : the impacts on endorser and brand
Mettenheim, Walter von
;
Wiedmann, Klaus-Peter
- In:
The journal of media economics
35
(
2023
)
1/2
,
pp. 28-62
Persistent link: https://www.econbiz.de/10014340505
Saved in:
2
Guest editorial : a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, George
;
Wiedmann, Klaus-Peter
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
Saved in:
3
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
4
Social influencers and healthy nutrition : the challenge of overshadowing effects and uninvolved consumers
Mettenheim, Walter von
;
Wiedmann, Klaus-Peter
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
8/9
,
pp. 365-383
Persistent link: https://www.econbiz.de/10012821526
Saved in:
5
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
6
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
7
Erfassung der Effektivität von Sportsponsoring als Marketingkommunikationsinstrument auf der impliziten und expliziten Verarbeitungsebene von Konsumenten als Handlungsgrundlage für...
Limbach, Matthias
-
2020
Persistent link: https://www.econbiz.de/10012243658
Saved in:
8
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
9
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
10
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
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