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~person:"Haase, Janina"
~person:"Labenz, Franziska"
~subject:"Markenimage"
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Search: person:"Wiedmann, Klaus-Peter"
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Markenimage
Consumer behaviour
8
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8
Brand management
4
Markenführung
4
Perception
4
Wahrnehmung
4
Beziehungsmarketing
2
Brand
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Markenartikel
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Measurement
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Messung
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New product development
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Product design
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Sensory marketing
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sensory marketing
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Haase, Janina
Labenz, Franziska
Wiedmann, Klaus-Peter
17
Hennigs, Nadine
8
Schmidt, Steffen
6
Wüstefeld, Thomas
3
Godey, Bruno
2
Klarmann, Christiane
2
Langner, Sascha
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International journal of services technology and management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
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