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Search: person:"Windisch, Lydia"
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Advertising effects
1
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1
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1
China
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Complaint management
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Computerspiel
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Consumer behaviour
1
Consumers
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Corporate reputation
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Firmenimage
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Internet marketing
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Article
8
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4
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4
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English
4
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Windisch, Lydia
8
Ewing, Michael
4
Ewing, Mike
2
Halvorson, Wade
2
Mackay, Thomas
2
Newton, Fiona
2
Newton, Fiona J.
2
Steyn, Peter
2
Ewing, Michael T
1
Ewing, Michael T.
1
Heerden, Gené van
1
Pitt, Leyland F
1
Pitt, Leyland F.
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van Heerden, Gené
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International journal of advertising : the quarterly review of marketing communications
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing education : JME
2
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ECONIS (ZBW)
4
OLC EcoSci
4
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From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
Saved in:
2
Using second life to teach about marketing in second life
Halvorson, Wade
;
Ewing, Mike
;
Windisch, Lydia
- In:
Journal of marketing education : JME
33
(
2011
)
2
,
pp. 217-228
Persistent link: https://www.econbiz.de/10009273834
Saved in:
3
Using Second Life to Teach About Marketing in Second Life
Halvorson, Wade
;
Ewing, Mike
;
Windisch, Lydia
- In:
Journal of marketing education : JME
33
(
2011
)
2
,
pp. 217-229
Persistent link: https://www.econbiz.de/10009185432
Saved in:
4
From whence it came: Understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael T
;
van Heerden, Gené
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-161
Persistent link: https://www.econbiz.de/10008878452
Saved in:
5
Corporate reputation in the People’s Republic of China : a B2B perspective
Ewing, Michael
;
Windisch, Lydia
;
Newton, Fiona J.
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 728-736
Persistent link: https://www.econbiz.de/10008737512
Saved in:
6
Corporate reputation in the People’s Republic of China: A B2B perspective
Ewing, Michael T.
;
Windisch, Lydia
;
Newton, Fiona J.
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 728-737
Persistent link: https://www.econbiz.de/10008433467
Saved in:
7
The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas
;
Ewing, Michael
;
Newton, Fiona
; …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 423-438
Persistent link: https://www.econbiz.de/10003874750
Saved in:
8
The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas
;
Ewing, Michael
;
Newton, Fiona
; …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 423-438
Persistent link: https://www.econbiz.de/10008274067
Saved in:
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