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  • Search: person:"Wisker, Zazli Lily"
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Year of publication
Subject
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Consumer behaviour 4 Konsumentenverhalten 4 Emotion 3 Beziehungsmarketing 2 Brand image 2 Brand loyalty 2 Muslime 2 Muslims 2 Relationship marketing 2 Religion 2 Advertising 1 Advertising effects 1 Anger 1 Arbeitsleistung 1 Arbeitsmarktdiskriminierung 1 B-to-B-Marketing 1 Brand management 1 Business-to-business marketing 1 Confidence 1 Conservatism 1 Coronavirus 1 Creativity 1 Customer diversity 1 Customer satisfaction 1 Destination management 1 Destinationsmanagement 1 Diversity Management 1 Diversity management 1 Emotional appeal 1 Emotional intelligence (EI) 1 Equity and inclusion 1 Ethnic group 1 Ethnic marketing 1 Ethnische Gruppe 1 Fake news 1 Holiday behaviour 1 Inclusive marketing 1 Intelligence 1 Intelligenz 1 Islam 1
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Online availability
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Undetermined 9
Type of publication
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Article 10
Type of publication (narrower categories)
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Article in journal 5 Aufsatz in Zeitschrift 5 research-article 1
Language
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English 9 Undetermined 1
Author
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Wisker, Zazli Lily 8 Kadirov, Djavlonbek 2 Athanasios, Poulis 1 Bone, Catherine 1 Lily, Wisker Zazli 1 McKie, Robert Neil 1 Morgan, Zoe 1 Nizar, Jithin 1 Poulis, Athanasios 1 Wisker, Zazli Lily Lily 1
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Published in...
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Consumer Behavior in Tourism and Hospitality 1 International Journal of Culture, Tourism and Hospitality Research 1 International Journal of Management and Economics 1 International journal of management and economics 1 Journal of Islamic Marketing 1 Journal of Islamic marketing 1 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 1 Journal of marketing analytics : JMA 1 Journal of marketing communications 1 Marketing Intelligence & Planning 1
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Source
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ECONIS (ZBW) 5 Other ZBW resources 4 RePEc 1
Showing 1 - 10 of 10
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Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily; Kadirov, Djavlonbek; Nizar, Jithin - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 84-105
Persistent link: https://www.econbiz.de/10014229970
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Inclusive marketing : Muslims' influence on marketers' behaviour in non-Muslim majority country: evidence from New Zealand
Wisker, Zazli Lily Lily - In: Journal of Islamic marketing 14 (2023) 12, pp. 3208-3227
Persistent link: https://www.econbiz.de/10014451810
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Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily - In: Journal of marketing communications 29 (2023) 6, pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
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Hotel branding and COVID-19 managed isolation and quarantine (MIQ) facilities: consequences and lessons learnt
Wisker, Zazli Lily; Morgan, Zoe - In: Consumer Behavior in Tourism and Hospitality 18 (2023) 2, pp. 256-268
Purpose This study aims to understand the consequences of the decision by some hotels during the COVID-19 pandemic to contract their accommodation to be used as managed isolation and quarantine (MIQ) facilities. Specifically, this study aims to understand the impact of this decision in terms of...
Persistent link: https://www.econbiz.de/10014691300
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The effect of fake news on anger and negative word-of-mouth : moderating roles of religiosity and conservatism
Wisker, Zazli Lily; McKie, Robert Neil - In: Journal of marketing analytics : JMA 9 (2021) 2, pp. 144-153
Persistent link: https://www.econbiz.de/10012550145
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The effect of fake news in marketing halal food : a moderating role of religiosity
Wisker, Zazli Lily - In: Journal of Islamic Marketing 12 (2020) 3, pp. 558-575
Purpose: This study aims to explore how consumers process and respond to fake news on halal food in a Muslim-majority country. The study hypothesises that fake news that violates one’s moral code could induce anger resulting in brand hate. Religiosity plays a role as a moderating variable for...
Persistent link: https://www.econbiz.de/10012413101
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Examining relationship quality in e-tailing experiences : a moderated mediated model
Wisker, Zazli Lily - In: Marketing Intelligence & Planning 38 (2020) 7, pp. 863-876
Purpose: This study aims to understand the relationships among relationship quality, repurchase intention, word-of-mouth and the moderation effect of the loyalty program. Design/methodology/approach: Base on social exchange theory and trust commitment theory, the study hypothesizes that...
Persistent link: https://www.econbiz.de/10012279385
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Modelling P2P Airbnb online host advertising effectiveness: the role of emotional appeal information completeness creativity and social responsibility
Wisker, Zazli Lily; Kadirov, Djavlonbek; Bone, Catherine - In: International Journal of Culture, Tourism and … 13 (2019) 4, pp. 505-523
Purpose: This study aims to examine the factors that influence peer-to-peer online host advertising effectiveness (POHAE). The study posits that POHAE is a multidimensional construct supported by emotional appeal, information completeness, advertising creativity and social responsibility...
Persistent link: https://www.econbiz.de/10012185241
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Emotional intelligence - sales performance relationship : a mediating role of adaptive selling behaviour
Wisker, Zazli Lily; Poulis, Athanasios - In: International journal of management and economics 43 (2014), pp. 32-52
Persistent link: https://www.econbiz.de/10011300464
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Emotional Intelligence – Sales Performance Relationship: A Mediating Role of Adaptive Selling Behaviour
Lily, Wisker Zazli; Athanasios, Poulis - In: International Journal of Management and Economics 43 (2014) 1, pp. 32-52
In this study, we examined the impact of emotional intelligence on sales performance. We posited that the impact of emotional intelligence (EI) on sales performance was mediated by adaptive selling behaviour (ASB). Data were collected from 281 sales people in the financial industries in Malaysia...
Persistent link: https://www.econbiz.de/10011162499
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