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Consumer behaviour 1 Consumer perception 1 Heaviness perception 1 Konsumentenverhalten 1 Lightweight claim 1 Perception 1 Product surface 1 Surface roughness 1 Wahrnehmung 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Chen, Jiuqi 1 Jiang, Yushi 1 Lv, Linxiang 1 Wu, Peixuan 1
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Journal of retailing and consumer services 1
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ECONIS (ZBW) 1
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Rough is durable, smooth is user-friendly : effects of surface visual roughness on consumers' perception and product preference
Chen, Jiuqi; Wu, Peixuan; Jiang, Yushi; Lv, Linxiang - In: Journal of retailing and consumer services 84 (2025), pp. 1-9
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