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The effects of digital signage design features and interactivity on shoppers' behaviour : the mediated effect of positive shopping mall ambiance
Roux, Thérèse
;
Mahlangu, Sfiso
;
Xaba, Mnelisi
- In:
International journal of electronic marketing and …
16
(
2025
)
2
,
pp. 175-197
Persistent link: https://www.econbiz.de/10015357961
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