Xu, Heng; Xiao, Mengyun; Zeng, Jun - In: Cleaner and responsible consumption 14 (2024), pp. 1-13
Widespread public opinion of food safety (POFS) has exacerbated consumer concerns about food safety and health, then driving consumers to purchase green food. However, the mechanisms at play in such concerns to consumer behaviour towards green food consumption have not explored, especially in...