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Is bottom-of-the-pyramid orientation a new reason for product imitation in emerging markets?
Xu, Lianyong
;
Wei, Zelong
;
Xie, Paike
;
Ngai, Eric W. T.
; …
- In:
International business review
34
(
2025
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10015440440
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