Search Results - person:"Xu, Xiaobing"

Designing age : the impact of logo color lightness on brand age perception and brand attitude

Zeng, Shuaifan; Wu, Shuilong; Yuan, Yongna; Xu, Xiaobing - 2025

Persistent link: https://www.econbiz.de/10015373344

Time moving or ego moving? : how time metaphors influence perceived temporal distance

Xu, Xiaobing; Jia, Miaolei; Rong, Chen - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 3, pp. 466-480

Persistent link: https://www.econbiz.de/10015144217

Suit up or dress down : exploring the impact of CEO attire on corporate perceptions

Xu, Xiaobing; Huang, Wei; Cheng, Lanping; Shi, Haijiao - 2024

Persistent link: https://www.econbiz.de/10015166485

Uniform pricing effect : the influence of uniform pricing on product value judgement and purchase intention

Zeng, Shuaifan; Xu, Xiaobing; Gu, Yu; Zhang, Jin - In: International journal of consumer studies 47 (2023) 4, pp. 1364-1376

Persistent link: https://www.econbiz.de/10014325983

How perceived life control shapes sustainable consumption : the role of outcome efficacy

Zhang, Jin; Sheng, Shibin; Xu, Xiaobing - In: Psychology & marketing 40 (2023) 4, pp. 735-749

Persistent link: https://www.econbiz.de/10014290855

I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes

Zhang, Jin; Xu, Xiaobing; Keh, Hean Tat - In: Journal of business research : JBR 139 (2022), pp. 397-410

Persistent link: https://www.econbiz.de/10013194197

How reward uncertainty influences subsequent donations : the role of mental accounting

Shi, Haijiao; Chen, Rong; Xu, Xiaobing - In: Journal of business research : JBR 132 (2021), pp. 383-391

Persistent link: https://www.econbiz.de/10012581621

The influence of payment mechanisms on pricing : when mental imagery stimulates desire for money

Xu, Xiaobing; Rong, Chen; Jiang, Lan - In: Journal of retailing 96 (2020) 2, pp. 178-188

Persistent link: https://www.econbiz.de/10012295822

Asymmetric search behavior for gasoline prices : evidence from the Chinese gasoline market

Xu, Jiayi; Zhang, Xiao-Bing; Liu, Yang - In: International review of economics & finance : IREF 89 (2024) 2, pp. 699-712

Persistent link: https://www.econbiz.de/10014446808

Suit up or dress down: exploring the impact of CEO attire on corporate perceptions

Xu, Xiaobing; Huang, Wei; Cheng, Lanping; Shi, Haijiao - In: Journal of Product & Brand Management 33 (2024) 7, pp. 914-928

Purpose This study aims to investigate the influence of CEO attire formality on consumers’ perceptions of corporate image, drawing on first impression theory and spillover effect theory. Design/methodology/approach Four experimental studies were conducted to test the proposed effect, the...

Persistent link: https://www.econbiz.de/10015352202