Shwarts-Asher, Daphna; Ben-zion, Uri; Gabbay, Shaul; … - In: Applied Financial Economics 16 (2006) 7, pp. 551-559
Using an event study analysis, this paper investigates the effect of launching a website on corporate stock returns. We find that for domestic firms (traded in the US) the effect on returns is not statistically significant. However, for foreign stocks traded on US capital markets the effect is...