Yin, Chengxin; Guo, Yan; Yang, Jianguo; Ren, Xiaoting - In: Industrial Management & Data Systems 118 (2018) 1, pp. 188-203
Purpose: The purpose of this paper is to improve the customer satisfaction by offering online personalized recommendation system. Design/methodology/approach: By employing an innovative associative classification method, this paper is able to predict a customer’s pleasure during the online...