Yankow, Jeffrey J.; Smythe, Thomas I.; Lesseig, Vance P.; … - In: International Journal of Financial Research 2 (2011) 1, pp. 2-22
Existing literature demonstrates a positive relationship between advertising and subsequent mutual fund flows. While this relationship is hardly unexpected, it has only been addressed in a limited fashion. This work seeks to explore the issue in greater depth by examining both fixed income and...