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Battle of influence : analysing the impact of brand-directed and influencer-directed social media marketing on customer engagement and purchase behaviour
Kumar, Ashish
;
Rayne, Daniel
;
Salo, Jari
;
Yiu, Ching Sophia
- In:
Australasian marketing journal : AMJ ; official journal …
33
(
2025
)
1
,
pp. 87-95
Persistent link: https://www.econbiz.de/10015327218
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