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In-store video advertising effectiveness : three new studies provide in-market field data
Yim, Mark Yi-cheon
;
Yoo, Seung-chul
;
Till, Brian
; …
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 386-402
Persistent link: https://www.econbiz.de/10008857209
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