Purpose – The purpose of this paper is to analyze the Korea tourism brand image in a popular tour guidebook, Lonely Planet Korea and to provide an objective insight for examining destination image. Design/methodology/approach – To achieve this goal, this study used content analysis to...

Purpose – The primary purpose of this research is to investigate franchisees' satisfaction based on franchisors' pre‐opening support, central purchasing, congeniality and ongoing business support. Design/methodology/approach – The sample was drawn from ice cream franchising operations in...