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Yuen, Tsunwai Wesley; Nieroda, Marzena; He, Hongwei; … - In: Journal of business research : JBR 135 (2021), pp. 348-357

Persistent link: https://www.econbiz.de/10012647876

"Support your country and buy Chinese brands" : would Chinese consumers buy it?

Liu, Yu-Lun; Karimi, Sahar; Yuen, Tsunwai Wesley - In: Journal of marketing communications 26 (2020) 2, pp. 130-144

Persistent link: https://www.econbiz.de/10012203401

Factors influencing foreign consumers to adopt mobile payment extensions offered by multinational mobile messaging applications

Yuen, Tsunwai Wesley - In: International journal of multinational corporation … 3 (2020) 2, pp. 130-152

Persistent link: https://www.econbiz.de/10012515421

An experimental study of consumption orientations, environmental sustainability advertising and home-sharing adoption intentions

Liu, Yu-Lun; Yuen, Tsunwai Wesley; Jiang, Han-Ling - In: International Journal of Contemporary Hospitality Management 31 (2019) 12, pp. 4605-4627

Purpose: Even with the evidence that participation in home-sharing is highly ecologically sustainable, the existing consumer communication studies in the hospitality sector have predominantly focussed on the social and economic benefits. This study aims to examine how the environmental...

Persistent link: https://www.econbiz.de/10012069373