Purpose – This study aims to examine country of origin (COO), price and brand effects on Lebanese consumers’ attitudes towards US products and brands while evaluating a low‐involvement product like chocolate. Design/methodology/approach – The research comprised formulation of a detailed...

Purpose – The global cosmetics industry is an attractive business opportunity. This paper aims to study country of origin effects among Lebanese consumers' purchase of shampoo. Design/methodology/approach – The research tests four hypotheses in respect of country of origins' impact on...

Purpose – This paper aims to study country of origin perceptions of Lebanese consumers with respect to potato chips, the correlation involved between country of manufacture and consumer behavior; purchase intent; and product quality. Design/methodology/approach – Four hypotheses in respect...

Purpose – This study seeks to examine country of origin (COO) and national loyalty effects on Lebanese consumers' quality perceptions, attitudes, and purchase intentions with respect to airlines serving Lebanon. Design/methodology/approach – The research comprised formulation of a detailed...