Zeitun, Rami; Anam, Ousama Abdulrahman - In: Journal of Islamic Marketing 15 (2024) 11, pp. 2959-2987
Purpose This paper aims to investigate the effect of product offering and other service quality (SQ) dimensions on the satisfaction of the customers of both Islamic and conventional banks, using evidence from an oil-based economy that is based on a prolonged SERVQUAL model with 11 dimensions and...