Existing, staged models of consumer adoption behavior offer little in the way of theoretical justification, and their empirical validity is in doubt. A qualitative empirical study provides another view by exploring the behavioral decision process by which transportation consumers adopt...

Artificial markets are an emerging form of agent-based simulation in which agents represent individual industries, firms, or consumers interacting under simulated market conditions. While artificial markets demonstrate considerable potential for advancing innovation research, the validity of the...

A qualitative empirical study explores the psychological process by which transportation consumers adopt alternatives to single occupancy vehicles. The study's findings give rise to the Motive-Technology-Belief (MTB) framework, a theory that conceives of technology adoption in terms of three...