Using data from an online-book platform, we investigate three release strategies of serialized digital content: simultaneous (releasing the entire content of a book at once), sequential (releasing the content of a book sequentially over time), and hybrid release. These release strategies impact...

We integrate a neuroeconomic concept of habit into a structural consumer choice model. We propose that habit represents a distinct decision-making mode, in which past choices are automatically repeated, in contrast with state- dependent utility maximization. Transitions between these decision...

This paper examines the effects of quantity-based incentive plans on the quality of creative production. We study a publishing platform which switched from a uniform commission rate to a quantity-based plan offering higher commission rates if a writer's production meets higher quantity brackets....